Website (GA4)

Traffic, sources and engagement

Total Users

35,243

New Users

33,411

Sessions

46,038

Avg Session Duration

1m 53s

The panels below show all-time aggregates from GA4 and are not affected by the date filter.

Top Pages

/
7,073 users18,050 views
/funding-fairer-futures
6,154 users13,002 views
/appeal/christmas-appeal-2025
3,185 users4,079 views
/august-appeal-2025
3,215 users3,715 views
/june-appeal-2025
2,198 users2,522 views
/donation-meta
1,743 users2,513 views
/appeal/february-campaign-2026
1,643 users2,133 views
/our-people
1,367 users1,951 views
/careers
1,150 users1,742 views
/appeal/january-campaign-2026
988 users1,293 views

Traffic Sources

Organic Search6,379
Referral5,509
Organic Social5,239
Paid Other1,832
Email389
Paid Search378
Unassigned182
Organic Video4
Country0

Visitors by Country

Kenya1,263
China1,108
Germany790
Singapore738
Nigeria651
Poland585
Netherlands556
Device0
mobile20,091

Device Breakdown