Appeal Page A/B Tests

Side-by-side comparison of A and B variants for each appeal page

GA4 API not connected. Time-series charts and per-variant conversions need a service-account credential. Set GA4_SA_CLIENT_EMAIL and GA4_SA_PRIVATE_KEY in the dashboard env vars, then grant that service account viewer access on the GA4 property.

/appeal

Variant B leading

Total Users (A+B)

386

Total Views (A+B)

554

User Difference

+13.3%

B vs A

Duration Difference

+5.6%

B vs A

Variant A /a/appeal

Users181
Page Views253
Sessions218
Avg Duration1m 12s
Top SourceDirect (165)
Mobile69%
Desktop29%

Variant B /b/appeal

Users205
Page Views301
Sessions248
Avg Duration1m 16s
Top SourceDirect (159)
Mobile64%
Desktop33%

Performance Over Time

Monthly metrics from GA4. Conversions = visits to /thank-you attributed to each variant via page referrer.

No monthly data yet